One partner. Every channel.
McGarr keeps corporate facilities clean, secure and running. I run the marketing that keeps them growing: the strategy, the brand, the website, social, print and the imagery behind all of it.
Five disciplines. One plan.
A small business can't staff a strategist, a designer, a developer and a content team. McGarr gets all four in one partner, so every channel says the same thing in the same voice.
Know who's buying before making anything.
Every piece starts from the people McGarr sells to: eight personas, from the maintenance lead who knows the building to the procurement specialist who signs off. The positioning and the content plan are built around what each one cares about most.
Their brand, everywhere it shows up.
McGarr already had its logo. My job was to carry it across everything a sales team hands over: business cards, service brochures and branded proposals.
A site that sells the service.
Designed and built by me, from the sitemap to the last page. Every service gets its own page, written for the persona who buys it and found by search and AI answers alike.
35 pages, optimized for search engines (SEO) and AI answer engines (AEO).
WordPress. I run it and keep it current.
Telling the story of a family-run company leading its industry for 52+ years, then turning visitors into leads and new hires.
One plan. One point of contact.
McGarr brings the business goals and the final say. I bring the plan and make everything in it. Nothing gets handed between agencies, so nothing gets lost.
- The marketing plan and calendar
- Brand standards
- The website, built and kept current
- Social, from idea to posting
- Print, from design to the printer
- All imagery
- Business goals
- Approvals
- Their know-how from the field
A small business, marketed like a big one.
And still running their whole marketing function.
Posts, pages, print and imagery, from one partner.
Ten a month, every month, each one on-plan.
Every visual, no photo shoot.
Facility work is hard to photograph well. I generate the imagery instead: clean offices, crews on the job and security on site, made to match the brand and the persona it's for.
Imagery from the social program. AI-generated, made for McGarr.